Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
David OgilvyRead
Brands are all about trust. That trust is built in drops and lost in buckets.
Interpretation
What this quote means
Building trust in a brand takes time and effort, but losing it can happen quickly and easily.
This quote by Kevin Plank emphasizes the critical nature of trust in branding. It suggests that while establishing trust with customers takes consistent effort and small, incremental actions, it can be dismantled swiftly by significant failures or missteps, highlighting the delicate balance brands must maintain in their relationships with consumers.
Themes
TrustBrandingReputationRelationshipsConsistency
In practice
Example use cases
In a business meeting when discussing brand strategy.
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