We are our choices. Build yourself a great story.
Jeff BezosRead
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
Interpretation
What this quote means
Businesses must adapt to attract new customers to remain relevant.
Jeff Bezos emphasizes the importance of continuous adaptation and customer understanding in business. If a company's clientele is stagnant or aging, it risks losing its market position and becoming obsolete. To thrive, businesses should consistently seek out new customers and innovate to maintain a youthful, dynamic presence in the market.
Themes
BusinessInnovationCustomersRelevanceAdaptationYouthful
In practice
Example use cases
This quote can be used in a business strategy meeting to highlight the need for market analysis.
More from Jeff Bezos
All quotes →Work hard, have fun and make history.
Jeff BezosRead
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
Jeff BezosRead
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Jeff BezosRead
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
Jeff BezosRead
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Jeff BezosRead
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