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Business today consists in persuading crowds.
T. S. Eliot
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Interpretation

What this quote means

The essence of modern business is to effectively influence and convince large groups of people.

T. S. Eliot's quote underscores the importance of persuasion in the contemporary business landscape. In an era where information is abundant and choices are numerous, the ability to sway crowds becomes essential for success. This desire to influence not only reflects the art of communication but also the underlying strategies businesses employ to capture audience attention and build connections with their consumers.

Themes

BusinessPersuasionCrowdsInfluenceCommunication

In practice

Example use cases

In a marketing seminar to emphasize the importance of brand storytelling.

More from T. S. Eliot

There is no feeling, except the extremes of fear and grief, that does not find relief in music.
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Half of the harm that is done in this world is due to people who want to feel important. They don't mean to do harm. But the harm does not interest them.
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I am an Anglo-Catholic in religion, a classicist in literature and a royalist in politics.
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If you aren't in over your head, how do you know how tall you are?
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For I have known them all already, known them allβ€” Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons.
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In the faint moonlight, the grass is singing
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