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Business today consists in persuading crowds.
T. S. Eliot
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Interpretation

What this quote means

The essence of modern business is to effectively influence and convince large groups of people.

T. S. Eliot's quote underscores the importance of persuasion in the contemporary business landscape. In an era where information is abundant and choices are numerous, the ability to sway crowds becomes essential for success. This desire to influence not only reflects the art of communication but also the underlying strategies businesses employ to capture audience attention and build connections with their consumers.

Themes

BusinessPersuasionCrowdsInfluenceCommunication

In practice

Example use cases

In a marketing seminar to emphasize the importance of brand storytelling.

More from T. S. Eliot

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I am an Anglo-Catholic in religion, a classicist in literature and a royalist in politics.
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For I have known them all already, known them allβ€” Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons.
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In the faint moonlight, the grass is singing
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Quote by T. S. Eliot | QuoteProject