Any business today that embraces the status quo as an operating principle is going to be on a death march.
Interpretation
Businesses must evolve to survive; sticking to the status quo leads to failure.
Howard Schultz emphasizes the necessity of innovation and adaptation in business practices. He warns that any company that settles into complacency and does not seek growth or change will ultimately face decline and demise, likening this stagnation to a 'death march'.
In practice
This quote could be used in a business seminar to encourage leaders to adopt innovative practices.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Politicians and lawmakers are willing to watch us take us a knee, watch us march, watch us picket and protest - and wait us out. They are willing and prepared to outlast us - and, in most cases, to do absolutely nothing about the problems we highlight and amplify.
There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them.
We have a real role in how our own collective lives, our nation, and our world and society turn out. Seizing those opportunities is important, and disasters are sometimes one of those opportunities.
For reforms ameliorate the situation of the working class, they lighten the weight of the chains labour is burdened with by capitalism, but they are not sufficient to crush capitalism and to emancipate the workers from their tyranny.
This is the fear that made fish crawl out onto dry land and evolve lungs, the fear that teaches us to run, the fear that makes us bury our dead.
We may have to learn to live with cancer rather than die of it. It means a big change in our mindset and how we do research. We haven't quite reached there yet.
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