The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.
Interpretation
What this quote means
This quote illustrates how inspiration can strike unexpectedly and lead to significant achievements.
David Ogilvy's quote speaks to the power of inspiration and how a moment of creativity, often coming in dreams, can lead to outstanding results. It highlights the importance of being open to ideas from any source, especially in moments of difficulty, and illustrates how one can transform a fleeting thought into a successful reality that persists over time.
Themes
InspirationCreativitySuccessDreamAdvertising
In practice
Example use cases
A motivational speech to encourage creativity in the workplace.
More from David Ogilvy
All quotes →Our business is infested with idiots who try to impress by using pretentious jargon.
David OgilvyRead
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David OgilvyRead
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyRead
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyRead
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRead
Similar quotes
Passion gets an entrepreneur through the startup days and the enormous efforts it takes to build a business.
Peter DiamandisRead
No person may enjoy outstanding success without good health.
Napoleon HillRead
Stop looking for the 'right' career, and start looking for a job. Any job. Forget about what you like. Focus on what's available. Get yourself hired. Show up early. Stay late. Volunteer for the scut work. Become indispensable. You can always quit later, and be no worse off than you are today.
Mike RoweRead
Great companies don't just have one founding moment. They have many founding moments.
Jack DorseyRead
Luck is not chance, it's toil; fortune's expensive smile is earned.
Emily DickinsonRead
If you want to be successful in a particular field or endeavor, I think perseverance is one of the key qualities. It's very important that you find something that you care about, that you have a deep passion for, because you're going to have to devote a lot of your life to it.
George LucasRead