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You have to be very careful. If you over-commercialize a social mission, it completely loses its soul.
Daniel Lubetzky
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Interpretation

What this quote means

Commercializing a social mission can undermine its core values.

This quote suggests that the essence of a social mission can be compromised if it becomes too commercialized. The act of prioritizing profit over purpose can lead to a loss of authenticity and the original intent behind the mission, emphasizing the need for balance between financial sustainability and social impact.

Themes

CommercializationSocial MissionAuthenticityPurposeImpact

In practice

Example use cases

Using this quote in a social entrepreneurship conference to highlight the importance of maintaining values.

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My dad had this incredible kindness that oozed through every part of his body. He had the ability to look at life positively in spite of what he went through. He was a Holocaust survivor. When he was 15-1/2 years old, he was liberated from the Dachau Concentration Camp by American soldiers who risked a lot to save people they had never met.
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To maintain our entrepreneurial spirit, we have to create a culture in which everyone remembers that every order, big or small - and every interaction, every moment - will define what our company is today and what it will become tomorrow.
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The rule of law, democracy, freedom of speech, freedom of expression - we cannot take them for granted. They do not exist willy-nilly across the world; they are very rare.
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