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I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.
Roland Barthes
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Interpretation

What this quote means

Cars today are akin to Gothic cathedrals, representing the pinnacle of artistic achievement in their time.

In this quote, Roland Barthes draws a parallel between modern cars and Gothic cathedrals, suggesting that both are masterpieces of their respective eras, created with fervor by anonymous artisans. He highlights how these creations transcend their functional purposes, becoming objects of fascination and reverence for societies that admire them as symbols of artistry and culture.

Themes

CarsGothicArtCultureMasterpiece

In practice

Example use cases

Discussing modern design at an art conference.

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Isn’t the most sensitive point of this mourning the fact that I must lose a language — the amorous language? No more ‘I love you’s.
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Quote by Roland Barthes | QuoteProject