To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.
Interpretation
Celebrity and branding are intertwined, with identity reduced to a simple concept.
In this quote, Philip Roth suggests that becoming a celebrity transforms a person into a brand, akin to well-known products. He uses humorous examples to illustrate how identities can be summarized in trivial or superficial ways, highlighting the absurdity of reducing a person's entire essence to a commercial label.
In practice
In a discussion on the nature of fame in a literature class.
American society [...] not only sanctions gross and unfair relations among men, but it encourages them. Now, can that be denied? No. Rivalry, competition, envy, jealousy, all that is malignant in human character is nourished by the system. Possession, money, property--on such corrupt standards as these do you people measure happiness and success.
I have a slogan I use when I get anxious writing, which happens quite a bit: ‘the ordeal is part of the commitment.’ It’s one of my mantras. It makes a lot of things doable.
Everybody who flashed the signs of loyalty he took to be loyal. Everybody who flashed the signs of intelligence he took to be intelligent. And so he had failed to see into his daughter, failed to see into his wife, failed to see into his one and only mistress—probably had never even begun to see into himself
When you publish a book, it's the world's book. The world edits it.
It isn't that you subordinate your ideas to the force of the facts in autobiography but that you construct a sequence of stories to bind up the facts with a persuasive hypothesis that unravels your history's meaning.
That's what you're looking for as a writer when you're working. You're looking for your own freedom. To lose your inhibition to delve deep into your memory and experiences and life and then to find the prose that will persuade the reader.
I am doomed to remember a boy with a wrecked voice. Not because of his voice, or because he was the smallest person I ever knew, or even because he was the instrument of my mother's death, but because he is the reason I believe in God. I am a Christian because of Owen Meany.
I believe everyone should have a good death. You know, with your grandchildren around you, a bit of sobbing. Because after all, tears are appropriate on a death bed. And you say goodbye to your loved ones, making certain that one of them has been left behind to look after the shop.
We no longer see the world as a single entity. We've moved to cities and we think the economy is what gives us our life, that if the economy is strong we can afford garbage collection and sewage disposal and fresh food and water and electricity. We go through life thinking that money is the key to having whatever we want, without regard to what it does to the rest of the world.
The mechanism she employs is much more powerful than ours, for all her levers move the human heart.
A man doesn't say I will starve myself to death to keep from starving, or that he'd spend all of his money to save money. Why should he be willing to die for the privilege of living?
When most people said "I'm psychic, you see," they meant "I have an overactive but unoriginal imagination/wear black nail varnish/talk to my budgie;" when Anathema said it, it sounded as though she was admitting to a hereditary disease which she'd much prefer not to have.
Subscribe for the occasional hand-picked quote. No noise.