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Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.
Jaron Lanier
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Interpretation

What this quote means

This quote suggests that relying on advertising for societal support is both ineffective and harmful.

Jaron Lanier uses a provocative analogy to emphasize the absurdity of funding civilization through advertising. He implies that this method of support is not only misguided but also detrimental, much like the bodily harm that would result from attempting to derive nutrition through such an unnatural connection. By drawing this comparison, he critiques the commercialization of culture and the detrimental effects of advertising on human values and societal progress.

Themes

AdvertisingCivilizationCultureNutritionConnection

In practice

Example use cases

During a lecture on consumerism, you might use this quote to illustrate the pitfalls of modern society's reliance on advertisements.

More from Jaron Lanier

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We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it, as opposed to the business potential.
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I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.
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