QuoteProject
What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.
Karl Lagerfeld
ShareWTF𝕏

Interpretation

What this quote means

The quote reflects the idea of evolving and redefining a legacy.

In this quote, Karl Lagerfeld emphasizes the importance of innovation and personal interpretation within the context of the fashion brand Chanel, which was originally established by Coco Chanel. He acknowledges that while staying true to the brand's heritage, he feels a responsibility to transform it for modern times and make it relevant in a changing world, marking a clear distinction between past and future directions in fashion.

Themes

FashionLegacyInnovationStyleTransformation

In practice

Example use cases

In a fashion seminar discussing legacy brands and innovation.

More from Karl Lagerfeld

I believe in sketching because there is something very sensitive in sketching, you know, in sketches that you don't have out of a computer that looks the same like everybody even if, later on, the dresses are OK, but I like to sketch, and I like to see trails made after my sketches that look the same. It is you know, what I like.
Karl LagerfeldRead
I'm open to everything. When you start to criticize the times you live in, your time is over.
Karl LagerfeldRead
If I could be reincarnated as a fashion accessory, it would be a shopping bag.
Karl LagerfeldRead
Chic is a kind of mayonnaise, either it tastes, or it doesn't.
Karl LagerfeldRead
Why should I stop working? If I do, I'll die and it'll all be finished. 'm lucky to work in the most perfect of conditions. I can do what I want in all kinds of areas. The expenses are not expenses. I would be stupid to stop that. Work is making a living out of being bored.
Karl LagerfeldRead
Elegance has nothing to do with fashion.
Karl LagerfeldRead

Similar quotes

People, when they say 'streetwear,' they miss the central component, which is that it's real people; it's clothes that are worn on the street.
Virgil AblohRead
I am in a fabulously lucky position in that I get to wear beautiful, beautiful gowns for functions, which I can then give back. That way, they're not sitting in my wardrobe with me looking at them and feeling guilty. I love that, and I think when people have a fabulous function to go to, I'd recommend renting.
Helen MirrenRead
You can never take too much care over the choice of your shoes. Too many women think that they are unimportant, but the real proof of an elegant woman is what is on her feet.
Christian DiorRead
Women's sexy underwear is a minor but significant growth industry of late-twentieth-century Britain in the twilight of capitalism.
Angela CarterRead
When I started, I knew nothing about fashion. I remember, my first day going to my agency, I was wearing these huge bell-bottoms - they were patchwork corduroy and denim, which, at the time, I thought were amazing. My agent told me, 'You have a casting with Prada - you have to burn those jeans.'
Coco RochaRead
Over the years I have learned that what is important in a dress is the woman who is wearing it.
Yves Saint LaurentRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.

Quote by Karl Lagerfeld | QuoteProject