What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.
Interpretation
The quote reflects the idea of evolving and redefining a legacy.
In this quote, Karl Lagerfeld emphasizes the importance of innovation and personal interpretation within the context of the fashion brand Chanel, which was originally established by Coco Chanel. He acknowledges that while staying true to the brand's heritage, he feels a responsibility to transform it for modern times and make it relevant in a changing world, marking a clear distinction between past and future directions in fashion.
In practice
In a fashion seminar discussing legacy brands and innovation.
I believe in sketching because there is something very sensitive in sketching, you know, in sketches that you don't have out of a computer that looks the same like everybody even if, later on, the dresses are OK, but I like to sketch, and I like to see trails made after my sketches that look the same. It is you know, what I like.
I'm open to everything. When you start to criticize the times you live in, your time is over.
If I could be reincarnated as a fashion accessory, it would be a shopping bag.
Chic is a kind of mayonnaise, either it tastes, or it doesn't.
Why should I stop working? If I do, I'll die and it'll all be finished. 'm lucky to work in the most perfect of conditions. I can do what I want in all kinds of areas. The expenses are not expenses. I would be stupid to stop that. Work is making a living out of being bored.
Elegance has nothing to do with fashion.
Having the chance to walk at New York Fashion Week for Yeezy and Milan Fashion Week for Alberta Ferretti and Max Mara in a hijab is so significant. It sends a message to young women everywhere that you can be beautiful for just being you.
I used to look back at pictures and cringe but actually I'm quite proud that I've had fun with fashion and don't always look perfect. The only regret I have is when I look at something I wore when I was very young and it obviously looks like it belonged to someone else.
They said pret-a-porter will kill your name, and it saved me
Nothing goes out of fashion sooner than a long dress with a very low neck.
The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
It is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure.
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