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When I create a collection, I approach it with a cinematic point of view-I am not designing clothes, I'm creating a world.
Ralph Lauren
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Interpretation

What this quote means

Ralph Lauren views fashion design as a way to build and convey stories and experiences, rather than just creating clothing.

In this quote, Ralph Lauren expresses his belief that the act of designing fashion goes beyond mere garment creation; it is an artistic endeavor that involves constructing an entire universe through clothing. This perspective emphasizes the narrative and emotional aspects of fashion, suggesting that designers have the ability to evoke feelings and ideas, much like filmmakers do with their visual storytelling.

Themes

FashionDesignArtCinematicWorldCreativity

In practice

Example use cases

This quote could be used during a fashion design workshop to inspire students to think beyond the fabric.

More from Ralph Lauren

For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new.
Ralph LaurenRead
It's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.
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Fashion is transient, trends come and go. I believe in style, not fashion.
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We all get report cards in many different ways, but the real excitement of what you're doing is in the doing of it. It's not what you're gonna get in the end - it's not the final curtain - it's really in the doing it, and loving what you're doing.
Ralph LaurenRead
My philosophy has always been that I can sell chinos and T-shirts and $5,000 gowns - they just have to be the best of what they are.
Ralph LaurenRead
We all have to fight to maintain our unique style and taste in a world that would have us conform.
Ralph LaurenRead

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