Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
The quality of our thinking will determine the quality of our future - Edward De Bono
The quality of our thinking will determine the quality of our future
- Edward De Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and th… - Edward De Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and th…
Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking. - Edward De Bono
Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress. - Edward De Bono
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
The analysis of data will not by itself produce new ideas. - Edward De Bono
The analysis of data will not by itself produce new ideas.
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I hav… - Edward De Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I hav…
Complexity means distracted effort. Simplicity means focused effort. - Edward De Bono
Complexity means distracted effort. Simplicity means focused effort.
A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen. - Edward De Bono
A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so ob… - Edward De Bono
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so ob…
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