There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
Edward De BonoRead
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Interpretation
What this quote means
Changing how we perceive things can significantly alter our feelings and thoughts.
This quote by Edward De Bono highlights the critical role perception plays in shaping our thoughts and emotions. By recognizing that most errors in our thinking stem from faulty perceptions, we can focus on changing those perceptions to foster different emotional responses and generate innovative ideas. This transformation in perception serves as a pathway to enhancing our understanding and creativity.
Themes
PerceptionEmotionThinkingIdeasChange
In practice
Example use cases
In a motivational speech about mindset and attitude, this quote emphasizes the power of perception.
More from Edward De Bono
All quotes →Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward De BonoRead
(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.
Edward De BonoRead
Argument is meant to reveal the truth, not to create it.
Edward De BonoRead
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