Content has no economic value unless it's shared and it's acted on.

- Mark Schaefer

You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media

- Mark Schaefer

Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

- Mark Schaefer

We are on the cusp of a marketing revolution. And it's being led by YOU.

- Mark Schaefer

Power doesn't come from CONTENT, power comes from content that MOVES.

- Mark Schaefer

If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.

- Mark Schaefer

You cannot be to wedded to your past accomplishments.

- Mark Schaefer

The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.

- Mark Schaefer

You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to …

- Mark Schaefer