Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.
Jeffrey ZeldmanRead
Content informs design; design without content is decoration.
Interpretation
The essence of good design lies in its content; design without purpose is merely decorative.
Jeffrey Zeldman's quote emphasizes that effective design must be rooted in its content. It suggests that aesthetic elements should serve a purpose and convey meaning, rather than existing solely for visual appeal. In the realm of design, functionality and substance are essential; without the guiding influence of content, design risks becoming superficial and lacking in true significance.
In practice
In a design workshop, this quote can be used to emphasize the importance of integrating content into web design projects.
Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.
Content precedes design. Design in the absence of content is not design, it's decoration.
Don't worry about people stealing your design work. Worry about the day they stop.
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.
Subscribe for the occasional hand-picked quote. No noise.