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The corporate revolution will collapse if we refuse to buy what they are selling - their ideas, their version of history, their wars, their weapons, their notion of inevitability. Remember this: We be many and they be few. They need us more than we need them.
Arundhati Roy
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Interpretation

What this quote means

The power of corporations relies on our consent and participation; if we withdraw it, they cannot thrive.

Arundhati Roy's quote suggests that the corporate world is built on influencing and controlling the masses. If individuals choose not to support or accept the ideas and products pushed by corporations, these entities will struggle to maintain their power. Roy emphasizes the strength of the collective public against a small group of corporate leaders, reminding us that our consumption and acceptance are what sustain their influence.

Themes

CorporateRevolutionPowerConsentPublicInfluence

In practice

Example use cases

This quote could be used in a speech about consumer activism.

More from Arundhati Roy

To me, there is nothing higher than fiction. Nothing. It is fundamentally who I am. I am a teller of stories. For me, that's the only way I can make sense of the world, with all the dance that it involves.
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When she listened to songs that she loved on the radio, something stirred inside her. A liquid ache spread under her skin, and she walked out of the world like a witch.
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Caste is about dividing people up in ways that preclude every form of solidarity, because even in the lowest castes, there are divisions and sub-castes, and everyone's co-opted into the business of this hierarchical, silo-ised society.
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When I decided to write 'The God of Small Things', I had been working in cinema. It was almost a decision to downshift from there. I thought that 300 people would read it. But it created a platform of trust.
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In California, there are huge problems because of dams. I'm against big dams, per se, because I think that they are economically unfeasible. They're ecologically unsustainable. And they're hugely undemocratic.
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To call someone 'anti-American', indeed, to be anti-American, is not just racist, it's a failure of the imagination.
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