could-terrible-logo-good-company-great-people-could-great-program-alternatively

I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.

Michael Bierut
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Michael Bierut's Popular Quotes

Part of maturing as a designer is discovering what you're good at.

- Michael Bierut

The problem contains the solution.

- Michael Bierut

The truth about logos is that they are not that hard to do.

- Michael Bierut

Simplicity, wit, and good typography.

- Michael Bierut

If typography is calling attention to itself, it's taking that attention away from what the words are saying.

- Michael Bierut

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the word…

- Michael Bierut

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

- Michael Bierut

Graphic design is the fiction that anticipates the fact.

- Michael Bierut

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

- Michael Bierut
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