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Creativity requires the freedom to consider 'unthinkable' alternatives, to doubt the worth of cherished practices. Every organization, every society is under the spell of assumptions so familiar that they are never questioned, least of all by those most intimately involved.
John W. Gardner
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Interpretation

What this quote means

Creativity thrives when we challenge our assumptions and question established norms.

This quote by John W. Gardner emphasizes the importance of questioning the deeply held beliefs and practices within organizations and societies. He suggests that true creativity can only emerge when individuals are given the freedom to explore unconventional ideas and consider alternatives that may seem unthinkable. By highlighting how assumptions often go unchallenged, Gardner calls for a critical examination of the status quo to unlock innovative potential.

Themes

CreativityFreedomAssumptionsInnovationQuestioningSociety

In practice

Example use cases

In a team meeting to encourage innovative ideas, I might say, 'Remember, creativity requires the freedom to consider unthinkable alternatives.'

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Quote by John W. Gardner | QuoteProject