Vision is easy. It's so easy to just point to the bleachers and say I'm going to hit one over there. What's hard is saying, OK, how do I do that? Wha…

- Lou Gerstner

People don't do what you expect but what you inspect.

- Lou Gerstner

In the end an organization is nothing more than the collective capacity of its people to create value.

- Lou Gerstner

Fixing culture is the most critical − and the most difficult − part of a corporate transformation… In the end, management doesn’t change culture. Manag…

- Lou Gerstner

Watch the turtle. He only moves forward by sticking his neck out.

- Lou Gerstner

You can’t mandate [cultural change], can’t engineer it. What you can do is create the conditions for transformation. You can provide incentives. You …

- Lou Gerstner

You don't get points for predicting rain. You get points for building arks.

- Lou Gerstner

Customer complaints are the schoolbooks from which we learn.

- Lou Gerstner

Everything starts with the customer.

- Lou Gerstner