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In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

Jim Mullen
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Jim Mullen's Popular Quotes

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In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person'…

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