Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.

- Ben Goldacre

Real science is all about critically appraising the evidence for somebody else's position.

- Ben Goldacre

The plural of anecdotes is not data

- Ben Goldacre

Positive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.

- Ben Goldacre

You cannot reason people out of a position that they did not reason themselves into.

- Ben Goldacre

You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

- Ben Goldacre

And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you'll still be wrong, but you'll be wrong wit…

- Ben Goldacre

Doctors and patients need as much data as possible to make an informed decision about what treatment is best.

- Ben Goldacre

Homeopathy pills are, after all, empty little sugar pills which seem to work, and so they embody [..] how we can be misled into thinking that any int…

- Ben Goldacre