The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.
Interpretation
The quote discusses the concept of reality and its reproduction in various forms, suggesting that the real is intertwined with its representations.
In this quote, Jean Baudrillard explores the complex relationship between reality and its representations, emphasizing that what we consider 'real' can often be defined by what can be reproduced or represented. He introduces the notion of the 'hyper real', suggesting that in a world saturated with images and reproductions, what we perceive as reality is often a copy or simulation of something else, challenging our traditional understanding of authenticity.
In practice
In a discussion about the impact of social media on perceptions of reality.
The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.
Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
Laughter on American television has taken the place of the chorus in Greek tragedy. In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.
We are all living in cages with the door wide open.
It occurs to me as I write that this "white light," usually presented dippily (evidence of afterlife, higher power), is in fact precisely consistent with the oxygen deficit that occurs as blood flow to the brain decreases. "Everything went white," those whose blood pressure has dropped say of the instant before they faint.
What broke in a man when he could bring himself to kill another? What broke when he could bring himself to thrust down the knife into the warm flesh, to bring down the axe on the living head, to cleave down between the seeing eyes, to shoot the gun that would drive death into the beating heart?
Tolerance obviously requires a non-contentious manner of relating toward one another’s differences. But tolerance does not require abandoning one’s standards or one’s opinions on political or public policy choices. Tolerance is a way of reacting to diversity, not a command to insulate it from examination.
Wake up, you idiots! Whatever made you think that money was so valuable?
Rediscovering the controversies that occupied early Christianity sharpens our awareness of the major issue in the whole debate, then and now: What is the source of religious authority? For the Christian the question takes more specific form: What is the relation between the authority of ones own experience and that claimed for the scriptures, the ritual and the clergy?
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