The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.
The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.
Interpretation
What this quote means
The quote discusses the concept of reality and its reproduction in various forms, suggesting that the real is intertwined with its representations.
In this quote, Jean Baudrillard explores the complex relationship between reality and its representations, emphasizing that what we consider 'real' can often be defined by what can be reproduced or represented. He introduces the notion of the 'hyper real', suggesting that in a world saturated with images and reproductions, what we perceive as reality is often a copy or simulation of something else, challenging our traditional understanding of authenticity.
Themes
In practice
Example use cases
In a discussion about the impact of social media on perceptions of reality.
More from Jean Baudrillard
All quotes →Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things.
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
Laughter on American television has taken the place of the chorus in Greek tragedy. In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.
Similar quotes
It is the confession, not the priest, that gives us absolution.
I took out my watch and listened to it clicking away, not knowing it couldn't even lie
The true felicity of life is to be free from anxieties and pertubations; to understand and do our duties to God and man, and to enjoy the present without any serious dependence on the future.
I believe in mysticism, with an interior goal, and you are your own temple and your own priest. I dont believe anymore in religions, because you see today there are religious wars, prejudice, false morals, and the woman is despised. Religion is too old now; its from another century, its not for today.
Man is to man either a god or a wolf.
Oh! why was I born with a different face? why was I not born like the rest of my race? when I look,each one starts! when I speak, I offend; then Im silent & passive & lose every friend. Then my verse I dishonour, my pictures despise, my person degrade & my temper chastise; and the pen is my terror, the pencil my shame; all my talents I bury, and dead is my fame. Im either too low or too highly prized; when elate I m envy'd, when meek Im despis'd