It’s not important to develop your own style but your own approach.

- Massimo Vignelli

Design is not art. Design is utilitarian, art is not.

- Massimo Vignelli

Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.

- Massimo Vignelli

Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand t…

- Massimo Vignelli

I like it to be visually powerful, intellectually elegant, and above all, timeless.

- Massimo Vignelli

There is no design without discipline. There is no discipline without intelligence.

- Massimo Vignelli

Styles come and go. Good design is a language, not a style.

- Massimo Vignelli

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what …

- Massimo Vignelli

Any color works if you push it to the extreme.

- Massimo Vignelli