The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with.…

- Paul Rand

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relatio…

- Paul Rand

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and ma…

- Paul Rand

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals i…

- Paul Rand

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technic…

- Paul Rand

You will learn most things by looking, but reading gives understanding. Reading will make you free.

- Paul Rand

Don't try to be original; just try to be good.

- Paul Rand

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

- Paul Rand

Design is everything. Everything!

- Paul Rand