When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.
These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth.
Interpretation
What this quote means
This quote emphasizes the boldness and dedication of designers who fully commit to their creative vision, regardless of commercial success.
Giorgio Armani highlights the fearless nature of designers who passionately pursue innovation in their work. They embrace a path of creativity that prioritizes originality and the ability to provoke discussion over traditional notions of marketability or taste. The essence of their artistry lies in the willingness to risk rejection by pushing boundaries and challenging norms, underscoring that true creativity often involves a degree of radical honesty and authenticity.
Themes
In practice
Example use cases
During a design conference, to inspire emerging designers to embrace their unique ideas.
More from Giorgio Armani
All quotes →I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.
The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
Elegance is not catching somebody's eyes, it's staying in somebody's memory
Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers.
The essence of style is a simple way of saying something complex.
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