I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.
When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.
Interpretation
What this quote means
Giorgio Armani emphasizes the importance of designing clothing that empowers women in the workplace.
In this quote, Giorgio Armani reflects on the inception of his fashion brand and the motivation behind creating women's clothing that parallels men's attire in terms of dignity and professionalism. He underscores the belief that women deserve clothing that not only enhances their appearance but also equips them with the confidence and attitude necessary to navigate their work environments effectively, promoting equality in fashion and the workforce.
Themes
In practice
Example use cases
During a keynote speech at a women's conference, this quote can inspire discussions on empowerment in professional attire.
More from Giorgio Armani
All quotes →The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth.
Elegance is not catching somebody's eyes, it's staying in somebody's memory
Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers.
The essence of style is a simple way of saying something complex.
Similar quotes
When I started, I knew nothing about fashion. I remember, my first day going to my agency, I was wearing these huge bell-bottoms - they were patchwork corduroy and denim, which, at the time, I thought were amazing. My agent told me, 'You have a casting with Prada - you have to burn those jeans.'
The fashion industry has a responsibility to represent a healthy image of women, but to start weighing them and putting them against a wall and making them feel like animals? No.
It's not true that clothes look better on skinny girls; what counts is the attitude.
Fashion can be about escapism but I have always been interested in the aspirational side of it - wanting to present the self you hope eventually to become.
Fashion goes in only one direction -forward- and I am a firm believer in thinking that way too.
Fashion cannot make you sexy. Experience makes you sexy. Imagination makes people sexy. You have to train yourself, you have to study, and you have to live your life.