I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.
When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.
Interpretation
What this quote means
Giorgio Armani emphasizes the importance of designing clothing that empowers women in the workplace.
In this quote, Giorgio Armani reflects on the inception of his fashion brand and the motivation behind creating women's clothing that parallels men's attire in terms of dignity and professionalism. He underscores the belief that women deserve clothing that not only enhances their appearance but also equips them with the confidence and attitude necessary to navigate their work environments effectively, promoting equality in fashion and the workforce.
Themes
In practice
Example use cases
During a keynote speech at a women's conference, this quote can inspire discussions on empowerment in professional attire.
More from Giorgio Armani
All quotes →The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth.
Elegance is not catching somebody's eyes, it's staying in somebody's memory
Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers.
The essence of style is a simple way of saying something complex.
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I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.