I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.
When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.
Interpretation
What this quote means
Giorgio Armani emphasizes the importance of designing clothing that empowers women in the workplace.
In this quote, Giorgio Armani reflects on the inception of his fashion brand and the motivation behind creating women's clothing that parallels men's attire in terms of dignity and professionalism. He underscores the belief that women deserve clothing that not only enhances their appearance but also equips them with the confidence and attitude necessary to navigate their work environments effectively, promoting equality in fashion and the workforce.
Themes
In practice
Example use cases
During a keynote speech at a women's conference, this quote can inspire discussions on empowerment in professional attire.
More from Giorgio Armani
All quotes →The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth.
Elegance is not catching somebody's eyes, it's staying in somebody's memory
Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers.
The essence of style is a simple way of saying something complex.
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I think what I often see is that people are frightened about fashion. Because it scares them or makes them feel insecure, so they just put it down. On the whole people that may say the mean things about our world I think that’s usually because they feel, in some ways, excluded or, you know, not a part of ‘the cool group’ so as a result they just mock it.
These heels are candy for the feet; they’re for pleasure, not practicality.
What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.
In Italy they take cheap cloth and make it look expensive, but I take expensive cloth and make it look cheap. They just don't understand.
Women's sexy underwear is a minor but significant growth industry of late-twentieth-century Britain in the twilight of capitalism.
It is always better to be slightly underdressed.