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In Italy they take cheap cloth and make it look expensive, but I take expensive cloth and make it look cheap. They just don't understand.
Vivienne Westwood
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Interpretation

What this quote means

The quote emphasizes how perception of value and style can be manipulated through creativity and presentation.

Vivienne Westwood contrasts the approach of Italian fashion, which is known for transforming inexpensive materials into high-end fashion items, with her own philosophy of using luxurious materials but presenting them in a way that minimizes their perceived value. This highlights the idea that fashion is not solely about the cost of materials but also about the creativity and context in which they are used, suggesting that true style transcends traditional notions of luxury.

Themes

FashionStylePerceptionLuxuryCreativity

In practice

Example use cases

In a fashion lecture discussing the importance of creativity over material cost.

More from Vivienne Westwood

I wish you didn't have to design so often. Try to do quality and cut down on quantity. I think fashion is very, very important.
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I just use fashion as an excuse to talk about politics. Because I'm a fashion designer, it gives me a voice, which is really good.
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The fight is no longer between the classes or between rich and poor but between the idiots and the eco-conscious.
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Instead of buying six things, buy one thing that you really like. Don't keep buying just for the sake of it.
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I think it is a good thing to buy less and choose well - it's good for the environment and to be fair it's also good for me because my clothes are quite expensive.
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Quote by Vivienne Westwood | QuoteProject