Since everything is in our heads, we had better not lose them.
Coco ChanelRead
Why am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: 'One must not hide that!' Then someone tells you: 'The shoulder is on the back'. I have never seen women with shoulders on their backs.
Interpretation
Coco Chanel emphasizes the importance of embracing one's natural form rather than conforming to societal expectations.
In this quote, Coco Chanel expresses her fierce determination to celebrate women's natural attributes, specifically their shoulders. She critiques the conventional notion of aesthetics that dictates what is deemed acceptable, advocating instead for authenticity and acceptance of one’s unique physical characteristics. Chanel suggests that true beauty lies in embracing one's individuality rather than conforming to rigid standards.
In practice
Using this quote during a fashion show to highlight body positivity.
Since everything is in our heads, we had better not lose them.
Hard times arouse an instinctive desire for authenticity.
Success is often achieved by those who don't know that failure is inevitable.
You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life.
Elegance does not consist in putting on a new dress.
Look for the woman in the dress. If there is no woman, there is no dress.
Fashion goes in only one direction -forward- and I am a firm believer in thinking that way too.
Fashion is about going ahead, not about memory.
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
What I think I sell with my clothes is confidence, so hopefully all my dresses, my accessories, are friends to the women. When you open the closet, and your eyes are swollen, and you don't like the way you look, you go to your friends.
Clothes are status signifiers, and no matter how restrained, they always give you subtle symbols of what your values are.
Many women have asked me if it is possible to have a well-built complete wardrobe on a limited budget. "Money," I tell them, "is no guarantee of taste and the fitness of things, and an overstuffed closet is often as bare as a skeleton when it comes to wearable apparel."
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