When you're a performer, of course you want an audience, but it's very, very different from courting fame.
Cate BlanchettRead
What is said determines who listens and who understands. Graphic design is a language, but graphic designers are so busy worrying about the nuances - accents, punctuation and so on - that they spend little time thinking about what the words add up to. I’m interested in using our communication skills to change the way things are.
Interpretation
What this quote means
Graphic design is a form of communication that should focus on the message rather than just technical details.
Tibor Kalman emphasizes the importance of communication in graphic design, arguing that the effectiveness of this art form relies not just on its technical nuances but on the clarity and substance of the message conveyed. He advocates for a mindset change among designers, suggesting that they should prioritize the overall impact of their work to truly engage and inform their audience.
Themes
Graphic DesignCommunicationMessageNuancesChange
In practice
Example use cases
In a presentation about effective graphic design strategies, referencing this quote can highlight the need to prioritize message over minutiae.
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