What is said determines who listens and who understands. Graphic design is a language, but graphic designers are so busy worrying about the nuances - accents, punctuation and so on - that they spend little time thinking about what the words add up to. I’m interested in using our communication skills to change the way things are.
Interpretation
Graphic design is a form of communication that should focus on the message rather than just technical details.
Tibor Kalman emphasizes the importance of communication in graphic design, arguing that the effectiveness of this art form relies not just on its technical nuances but on the clarity and substance of the message conveyed. He advocates for a mindset change among designers, suggesting that they should prioritize the overall impact of their work to truly engage and inform their audience.
In practice
In a presentation about effective graphic design strategies, referencing this quote can highlight the need to prioritize message over minutiae.
I don't want you to write about what you know, because you don't know anything. I don't want to hear about your boyfriend or your grandma... I'm getting a little tired of 'my life story as fiction'. Please don't tell me about your little life - is there nothing larger? More important?
It is my feeling that a story is not finished until it is read, and that the reader finishes it through his or her life experience, prejudices, worldview and thoughts.
What critics call dirty in our pictures, they call lusty in foreign films.
To speak today of a famous novelist is like speaking of a famous cabinetmaker or speedboat designer. Adjective is inappropriate to noun.
I know I'm not the greatest singer or dancer, but that doesn't interest me. I'm interested in being provocative and pushing people's buttons.
In a mood of faith and hope my work goes on. A ream of fresh paper lies on my desk waiting for the next book. I am a writer and I take up my pen to write.
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