QuoteProject
What is said determines who listens and who understands. Graphic design is a language, but graphic designers are so busy worrying about the nuances - accents, punctuation and so on - that they spend little time thinking about what the words add up to. I’m interested in using our communication skills to change the way things are.
Tibor Kalman
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Interpretation

What this quote means

Graphic design is a form of communication that should focus on the message rather than just technical details.

Tibor Kalman emphasizes the importance of communication in graphic design, arguing that the effectiveness of this art form relies not just on its technical nuances but on the clarity and substance of the message conveyed. He advocates for a mindset change among designers, suggesting that they should prioritize the overall impact of their work to truly engage and inform their audience.

Themes

Graphic DesignCommunicationMessageNuancesChange

In practice

Example use cases

In a presentation about effective graphic design strategies, referencing this quote can highlight the need to prioritize message over minutiae.

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