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It is very difficult to make really big, important, life-changing decisions because we are all susceptible to a formidable array of decision biases. There are more of them than we realize, and they come to visit us more often than we like to admit.
Dan Ariely
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Interpretation

What this quote means

Making significant decisions is challenging due to various biases that influence our judgment.

This quote by Dan Ariely emphasizes the complexity of making important decisions in life. It highlights how our choices are often swayed by hidden biases, many of which we may not even be aware of, making the decision-making process more difficult than it appears. Understanding these biases can empower us to make better choices.

Themes

Decision MakingBiasChoicesJudgmentPsychology

In practice

Example use cases

In a seminar on decision-making, this quote can be used to illustrate the challenges faced when making choices.

More from Dan Ariely

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In a world where everyone is behaving honestly, any dishonesty constitutes a big infraction. But, in a world where many people are behaving dishonestly, and the news is filled with stories of their infractions, even big infractions can feel small to the perpetrator.
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Because cheating is easier when we can justify our behavior, people often cheat in small amounts: We can come up with an excuse for stealing Post-It notes, but it is much more difficult to come up with an excuse for taking $10,000 from petty cash.
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Disasters are usually a good time to re-examine what we've done so far, what mistakes we've made, and what improvements should come next.
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