QuoteProject
It is very difficult to make really big, important, life-changing decisions because we are all susceptible to a formidable array of decision biases. There are more of them than we realize, and they come to visit us more often than we like to admit.
Dan Ariely
ShareWTF𝕏

Interpretation

What this quote means

Making significant decisions is challenging due to various biases that influence our judgment.

This quote by Dan Ariely emphasizes the complexity of making important decisions in life. It highlights how our choices are often swayed by hidden biases, many of which we may not even be aware of, making the decision-making process more difficult than it appears. Understanding these biases can empower us to make better choices.

Themes

Decision MakingBiasChoicesJudgmentPsychology

In practice

Example use cases

In a seminar on decision-making, this quote can be used to illustrate the challenges faced when making choices.

More from Dan Ariely

To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.
Dan ArielyRead
It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Homer Simpson than Superman. So from this perspective it is rather depressing. But at the same time there is also a silver lining. There are free lunches!
Dan ArielyRead
In a world where everyone is behaving honestly, any dishonesty constitutes a big infraction. But, in a world where many people are behaving dishonestly, and the news is filled with stories of their infractions, even big infractions can feel small to the perpetrator.
Dan ArielyRead
Because cheating is easier when we can justify our behavior, people often cheat in small amounts: We can come up with an excuse for stealing Post-It notes, but it is much more difficult to come up with an excuse for taking $10,000 from petty cash.
Dan ArielyRead
Disasters are usually a good time to re-examine what we've done so far, what mistakes we've made, and what improvements should come next.
Dan ArielyRead
The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we don’t see how our conflicts of interest work on us.
Dan ArielyRead

Similar quotes

If you come to a fork in the road, take it.
Yogi BerraRead
The person who is truly effective has the humility and reverence to recognize his own perceptual limitations and to appreciate the rich resources available through interaction with the hearts and minds of other human beings.
Stephen CoveyRead
It is the courage to be authentic that keeps us strong enough to withstand the heartbreak through which enlightenment can occur. And it is by honoring how life comes through us that we get the most out of living, not by keeping ourselves out of the way. The goal is to mix our hands in the earth, not to stay clean.
Mark NepoRead
Everyone in the world worth being nice to. Because God never creates inferior human beings, each person deserves respect and dignity.
Benjamin CarsonRead
I resolved to move just a little bit more slowly through the world, to look around myself with greater care, and to try to remain conscious of all that was going on around me at all times.
Anne RiceRead
One of the things you can always depend on - this is one of the truths of the universe, and you heard it first from here - whatever we decide we want to do is what we do.
Morgan FreemanRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.