Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Interpretation
This quote emphasizes the importance of customer feedback and responsibility in creating a user-centered experience.
In this quote, Steve Jobs highlights the core philosophy of a consumer-driven company, stating that the focus should be on individual customers and their experiences. He stresses that the company must take full accountability for the quality of that experience, admitting that any deficiencies reflect failures on their part, thus promoting a culture of responsibility and dedication to customer satisfaction.
In practice
In a presentation about improving user experience, one might quote Steve Jobs to emphasize the importance of customer feedback.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
The truth was much more beautiful.
Let go of the idea that the path will lead you to your goal. The truth is that with each step we take, we arrive. Repeat that to yourself every morning: 'I've arrived.' That way you'll find it much easier to stay in touch with each second of your day.
Spirituality is recognizing the divine light that is within us all. It doesn't belong to any particular religion; it belongs to everyone
Whenever you see a board up with "Trespassers will be prosecuted," trespass at once.
At the beginning of my career, I visited a Sudanese refugee camp in Uganda and saw a two-year-old girl die before my eyes. The technical term for what this girl experienced, when you are too thin and malnourished for your size, is childhood wasting. And it was, indeed, a waste. A young life - with all its potential - gone forever.
The test of Ahimsa is absence of jealousy.
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