Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Interpretation
This quote emphasizes the importance of customer feedback and responsibility in creating a user-centered experience.
In this quote, Steve Jobs highlights the core philosophy of a consumer-driven company, stating that the focus should be on individual customers and their experiences. He stresses that the company must take full accountability for the quality of that experience, admitting that any deficiencies reflect failures on their part, thus promoting a culture of responsibility and dedication to customer satisfaction.
In practice
In a presentation about improving user experience, one might quote Steve Jobs to emphasize the importance of customer feedback.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
The mill wheel turns, it turns forever, though what is uppermost remains not so.
We keep putting on programmes about famine in Ethiopia; that’s what’s happening. Too many people there. They can’t support themselves — and it’s not an inhuman thing to say. It’s the case. Until humanity manages to sort itself out and get a coordinated view about the planet it’s going to get worse and worse.
You belong neither to God nor the state nor me. You belong to yourself and no one else.
Where both reason and experience fall short, there occurs a vacuum that can be filled by faith.
Religion has the right to express its opinion in the service of the people, but God in creation has set us free: it is not possible to interfere spiritually in the life of a person.
Truth, in matters of religion, is simply the opinion that has survived.
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