The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Interpretation
What this quote means
Strive for greatness and target your ambitions high, rather than settling for mediocrity.
This quote by David Ogilvy encourages individuals to set lofty goals and aspire to greatness rather than taking the easy route or playing it safe. By aiming for 'the company of immortals', Ogilvy suggests that one should seek to achieve remarkable success and leave a lasting legacy, rather than merely aiming for what's easily attainable.
Themes
AmbitionGreatnessSuccessGoalsLegacy
In practice
Example use cases
During a motivational speech at a conference to inspire entrepreneurs.
More from David Ogilvy
All quotes →Our business is infested with idiots who try to impress by using pretentious jargon.
David OgilvyRead
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David OgilvyRead
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyRead
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyRead
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRead
Similar quotes
The great secret is a controlled imagination and a well-sustained attention, firmly and repeatedly focused on the object to be accomplished.
Neville GoddardRead
I've heard the stories. Like, Eric Clapton said he wanted to burn his guitar when he heard Jimi Hendrix play. I never understood that because, when I went and saw a great drummer or heard one, all I wanted to do was practice.
Neil PeartRead
It was actually drumming that gave me the stamina to get into sports later. I started playing drums at 13, and when I got to the international touring level... I got interested in cross-country skiing, long-distance swimming, bicycling... things that require stamina, not finesse.
Neil PeartRead
The bеѕt wау tо predict уоur future іѕ tо create it.
Peter DruckerRead
Stand at the base and look up at 3,000 feet of blankness. It just looks like there's no way you can climb it. That's what you seek as a climber. You want to find something that looks absurd and figure out how to do it.
Tommy CaldwellRead
Don't lose faith. Promise yourself that you will be a success story, and I promise you that all the forces of the universe will unite to come to your aid; you might not feel today or for a while, but the longer you wait the bigger the prize.
George Bernard ShawRead