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Don't bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy
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Interpretation

What this quote means

Strive for greatness and target your ambitions high, rather than settling for mediocrity.

This quote by David Ogilvy encourages individuals to set lofty goals and aspire to greatness rather than taking the easy route or playing it safe. By aiming for 'the company of immortals', Ogilvy suggests that one should seek to achieve remarkable success and leave a lasting legacy, rather than merely aiming for what's easily attainable.

Themes

AmbitionGreatnessSuccessGoalsLegacy

In practice

Example use cases

During a motivational speech at a conference to inspire entrepreneurs.

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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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