In advertising, not to be different is virtually suicidal.
William BernbachRead
Don't confuse good taste with the absence of taste.
Interpretation
What this quote means
Good taste is about discernment, not merely the lack of taste.
This quote emphasizes that having good taste involves a thoughtful appreciation of aesthetics and quality, rather than simply not having poor taste. It suggests that one can possess a refined sense while still understanding the complexities of what constitutes tastefulness.
Themes
TasteDiscernmentAestheticsQualityPhilosophy
In practice
Example use cases
During a discussion on art, one might reference this quote to advocate for deeper appreciation of different styles.
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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You can say the right thing about a product and nobody will listen. Youβve got to say it in such a way that people will feel it in their gut. Because if they donβt feel it, nothing will happen.
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