In advertising, not to be different is virtually suicidal.
William BernbachRead
Let us prove to the world that good taste, good art, and good writing can be good selling.
Interpretation
What this quote means
This quote emphasizes that quality in art and writing can also lead to commercial success.
William Bernbach's quote reflects the belief that creativity and excellence in art, taste, and writing are not mutually exclusive with business success. It suggests that one can achieve profitability while maintaining high standards of quality, demonstrating that consumers appreciate and will pay for well-crafted, thoughtful work.
Themes
Good TasteArtWritingSuccessQuality
In practice
Example use cases
This quote can inspire artists at a gallery opening to pursue commercial opportunities without sacrificing their creative integrity.
More from William Bernbach
All quotes βDon't confuse good taste with the absence of taste.
William BernbachRead
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
William BernbachRead
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William BernbachRead
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William BernbachRead
You can say the right thing about a product and nobody will listen. Youβve got to say it in such a way that people will feel it in their gut. Because if they donβt feel it, nothing will happen.
William BernbachRead
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