The early cyberpunk idea was that networked computers would let us do our work at home, as freelancers, and then transact directly with peers over networks. Digital technology would create tremendous slack, allow us to apply its asynchronous, decentralized qualities to our own work and lives.
Interpretation
The quote highlights the potential of digital technology to enable remote work and direct peer-to-peer transactions.
Douglas Rushkoff's quote reflects on the original vision of cyberpunk, predicting a future where technology empowers individuals to work from home as freelancers. It emphasizes the transformative nature of digital networks, suggesting that they allow for more flexible, decentralized, and independent work dynamics, leading to a redefined relationship with our professional lives.
In practice
In a seminar about the future of work, this quote could illustrate the shift towards freelancing and digital communication.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
One way to think about the magnitude of the changes to come is to think about how you went about your business before powerful Web search engines. You probably wouldn't have imagined that a world of answers would be available to you in under a second. The next set of advances will have an different effect, but similar in magnitude.
I like technology, but 'Black Mirror' is more what the consequences are, and it doesn't tend to be about technology itself: it tends to be how we use or misuse it. We've not really thought through the consequences of it.
What matters is 'Have you done a better job of making our experiences feel like home on Windows?' That's our real goal, and that's what we're going to stay focused on.
The good news about computers is that they do what you tell them to do. The bad news is that they do what you tell them to do.
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.
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