The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
Interpretation
Awareness of the underlying programming in our environment is essential for maintaining autonomy.
Douglas Rushkoff's quote emphasizes the importance of recognizing the influences and programming in our media-rich environment. By understanding that television shows and commercials are designed with ulterior motives, we empower ourselves to maintain our autonomy and make informed choices rather than being passively influenced by the content we consume.
In practice
In a discussion about media literacy, this quote can help illustrate the importance of critical thinking.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped.
Christ has no body now on earth but yours, no hands, no feet but yours. Yours are the eyes with which Christ looks out his compassion to the world. Yours are the feet with which he is to go about doing good. Yours are the hands with which he is to bless us now.
Accustom yourself to believe that death is nothing to us, for good and evil imply awareness, and death is the privation of all awareness; therefore a right understanding that death is nothing to us makes the mortality of life enjoyable, not by adding to life an unlimited time, but by taking away the yearning after immortality. For life has no terror; for those who thoroughly apprehend that there are no terrors for them in ceasing to live.
In Brueghel’s Icarus, for instance: how everything turns away Quite leisurely from the disaster, the ploughman may Have heard the splash, the forsaken cry, But for him it was not an important failure; the sun shone As it had to on the white legs disappearing into the green water, And the expensive ship that must have seen Something amazing, a boy falling out of the sky, Had somewhere to get to and sailed calmly on.
The significance of man is that he is insignificant and is aware of it.
Since there is no one else to praise me, I will praise myself -- will say that I have never tampered with a single tooth in my thought machine, such as it is. There are teeth missing, God knows -- some I was born without, teeth that will never grow. And other teeth have been stripped by the clutchless shifts of history -- But never have I willfully destroyed a tooth on a gear of my thinking machine. Never have I said to myself, 'This fact I can do without.
The past of the soul is so distant! The soul does not live on the edge of time. It finds its rest in the universe imagined by reverie.
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