Our enthusiasm for digital technology about which we have little understanding and over which we have little control leads us not toward greater agency, but toward less...We have surrendered the unfolding of a new technological age to a small elite who have seized the capability on offer. But while Renaissance kings maintained their monopoly over the printing press by force, today's elite is depending on little more than our own disinterest.
Interpretation
The quote highlights the danger of being passive about digital technology, which leads to a loss of control over its implications.
Douglas Rushkoff points out that our fascination with digital technology, despite our limited understanding of it, has led us to relinquish control to a small elite class who manipulate these technologies for their own benefit. Unlike historical figures who controlled technology through force, today's elite rely on our apathy and lack of awareness, ultimately diminishing our agency and autonomy in a rapidly advancing technological age.
In practice
In a seminar about the impact of technology on society, this quote can illustrate the need for critical engagement with digital tools.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
I am living in the Google years, no question of that. And there are advantages to it. When you forget something, you can whip out your iPhone and go to Google. The Senior Moment has become the Google moment, and it has a much nicer, hipper, younger, more contemporary sound, doesn't it? By handling the obligations of the search mechanism, you almost prove you can keep up.... You can't retrieve you life (unless you're on Wikipedia, in which case you can retrieve an inaccurate version of it).
We're in a situation where the solutions that we have are not good enough. The way to improve anything is to have a discussion about its flaws. To understand what the one or two or three things are about it that would help fix it. The DMCA makes it dangerous to have that conversation.
People want to talk to other people - not a house, or an office, or a car. Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstrate in 1973.
The Open Source theorem says that if you give away source code, innovation will occur. Certainly, Unix was done this way... However, the corollary states that the innovation will occur elsewhere. No matter how many people you hire. So the only way to get close to the state of the art is to give the people who are going to be doing the innovative things the means to do it. That's why we had built-in source code with Unix. Open source is tapping the energy that's out there.
Mobile phones are misnamed. They should be called gateways to human knowledge.
The main effect of the Internet on language has been to increase the expressive richness of language, providing the language with a new set of communicative dimensions that haven't existed in the past.
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