Our enthusiasm for digital technology about which we have little understanding and over which we have little control leads us not toward greater agency, but toward less...We have surrendered the unfolding of a new technological age to a small elite who have seized the capability on offer. But while Renaissance kings maintained their monopoly over the printing press by force, today's elite is depending on little more than our own disinterest.
Interpretation
The quote highlights the danger of being passive about digital technology, which leads to a loss of control over its implications.
Douglas Rushkoff points out that our fascination with digital technology, despite our limited understanding of it, has led us to relinquish control to a small elite class who manipulate these technologies for their own benefit. Unlike historical figures who controlled technology through force, today's elite rely on our apathy and lack of awareness, ultimately diminishing our agency and autonomy in a rapidly advancing technological age.
In practice
In a seminar about the impact of technology on society, this quote can illustrate the need for critical engagement with digital tools.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
I'm an inventor. I became interested in long-term trends because an invention has to make sense in the world in which it is finished, not the world in which it is started.
We are inhibited from aggression by the presence of another face, another person. We're aware that we're with a human being. On the Internet, we are disinhibited from taking into full account that we are in the presence of another human being.
Technology is a tool, and it's a platform. Nobody gets arrested for being a blogger; people get arrested for dissent. Nobody gets arrested for putting information about themselves online; they get arrested for being an activist. I'm a strong believer in the fact that you should not blame the tools; you should blame the circumstances.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
A good programming language is a conceptual universe for thinking about programming.
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