Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
Interpretation
Creative individuals in advertising are curious and diversified in their knowledge, analogous to cows needing to graze to produce milk.
James Webb Young emphasizes the importance of curiosity and breadth of knowledge for creative professionals in advertising. He draws a parallel between the need for an advertising person to explore various subjects and a cow needing to browse for grass to produce milk, highlighting that a lack of curiosity and information limits creativity and output.
In practice
During a workshop on advertising strategies, this quote could be used to inspire participants to explore diverse fields.
We think about the world in all ways we experience it ; we think visually, we think in sign, we think kinesthetically, we think in abstract term, we think in movement. Creativity is the process of having original ideas that have value.
The principle of Creative Limitations calls for freedom within a circle of obstacles and restricted boundaries. Talent is like a muscle: without something to push against, it atrophies. So we deliberately put obstacles in our path - barriers that will inspire us. We disciple ourselves as to what to do, while we're boundless as to how to do it.
Do you think of yourself as a creative personality? If you do, you are both fortunate and correct, in fact the beautiful truth is that everyone is creative and we all have the ability to develop our creative potential. It is wise to remember that the person who follows the crowd will get no further than the crowd. The person who walks the creative path is likely to find they are in places no one has ever been before.
This is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
I was young, and by instinct of self-preservation I had to collect my energy on something, if I were not to be whirled away with the dusk on the farm-roads, or the smoke on the plain. I begun in the evenings to write stories, fairy-tales, and romances, that would take my mind a long way off, to other countries and times.
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