Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
George LoisRead
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
Interpretation
What this quote means
Creative individuals in advertising are curious and diversified in their knowledge, analogous to cows needing to graze to produce milk.
James Webb Young emphasizes the importance of curiosity and breadth of knowledge for creative professionals in advertising. He draws a parallel between the need for an advertising person to explore various subjects and a cow needing to browse for grass to produce milk, highlighting that a lack of curiosity and information limits creativity and output.
Themes
CreativityCuriosityAdvertisingKnowledgeInformation
In practice
Example use cases
During a workshop on advertising strategies, this quote could be used to inspire participants to explore diverse fields.
Similar quotes
We think about the world in all ways we experience it ; we think visually, we think in sign, we think kinesthetically, we think in abstract term, we think in movement. Creativity is the process of having original ideas that have value.
Ken RobinsonRead
Sometimes ideas are coming so fast that I have to stop doing one song to get another. But I don't forget the first one. If it works, it will always be there. It's like the truth: it will find you and lift you up. And if it ain't right, it will dissolve like sand on the beach.
PrinceRead
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Saul BassRead
Do you think of yourself as a creative personality? If you do, you are both fortunate and correct, in fact the beautiful truth is that everyone is creative and we all have the ability to develop our creative potential. It is wise to remember that the person who follows the crowd will get no further than the crowd. The person who walks the creative path is likely to find they are in places no one has ever been before.
Bob ProctorRead
Everything that's created comes out of silence. Your thoughts emerge from the nothingness of silence. Your words come out of this void. Your very essence emerged from emptiness. All creativity requires some stillness.
Wayne DyerRead