Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Interpretation
Creativity inherently involves trial and error, which can lead to failure that should be accepted as part of the process.
In this quote, Saul Bass emphasizes that failure is an essential component of creativity. When engaging in creative endeavors, the introduction of new ideas and experimental approaches inherently comes with the risk of failure. Accepting this possibility allows individuals to embrace the creative process fully, ultimately leading to innovation and growth.
In practice
In a workshop on design thinking, you might use this quote to encourage participants to explore bold ideas without fear of failure.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
I want to make beautiful things, even if nobody cares.
Logos are a graphic extension of the internal realities of a company.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Solitude is an unavoidable part of creativity. Self-reliance is a happy by-product.
I discovered that my imagination came alive when I moved away from the immediate world around me.
If you feel bored or uncomfortable as you're writing, ask yourself what's bothering you and write about that. Sometimes your creative energy is like water in a kinked hose, and before thoughts can flow on the topic at hand, you have to straighten the hose by attending to whatever is preoccupying you.
It seems to me that's the only way you can have a truly creative aggregate of people is if they're all contributing in different ways.
Reinvent new combinations of what you already own. Improvise. Become more creative. Not because you have to, but because you want to. Evolution is the secret for the next step.
It isn't till now, in the American Century, as we have recklessly dubbed it, that tribal pressures toward conformity have been brought to bear so ruthlessly upon men and women seeking to work creatively.
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