Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Interpretation
Creativity inherently involves trial and error, which can lead to failure that should be accepted as part of the process.
In this quote, Saul Bass emphasizes that failure is an essential component of creativity. When engaging in creative endeavors, the introduction of new ideas and experimental approaches inherently comes with the risk of failure. Accepting this possibility allows individuals to embrace the creative process fully, ultimately leading to innovation and growth.
In practice
In a workshop on design thinking, you might use this quote to encourage participants to explore bold ideas without fear of failure.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
I want to make beautiful things, even if nobody cares.
Logos are a graphic extension of the internal realities of a company.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
I have a lot of confidence, but little Self-Esteem. This has given me a tremendous creative spark because it forced me to keep proving myself.
How working for the wrong motives poisons our creativity and warps our ideas of success and failure.
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
This is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.
When anyone starts out to do something creative - especially if it seems a little unusual - they seek approval, often from those least inclined to give it. But a creative life cannot be sustained by approval, any more than it can be destroyed by criticism - you learn this as you go on.
Subscribe for the occasional hand-picked quote. No noise.