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Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Saul Bass
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Interpretation

What this quote means

Creativity inherently involves trial and error, which can lead to failure that should be accepted as part of the process.

In this quote, Saul Bass emphasizes that failure is an essential component of creativity. When engaging in creative endeavors, the introduction of new ideas and experimental approaches inherently comes with the risk of failure. Accepting this possibility allows individuals to embrace the creative process fully, ultimately leading to innovation and growth.

Themes

CreativityFailureInnovationExperimentalismNewness

In practice

Example use cases

In a workshop on design thinking, you might use this quote to encourage participants to explore bold ideas without fear of failure.

More from Saul Bass

Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
Saul BassRead
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
Saul BassRead
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Saul BassRead

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