Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Interpretation
Creativity inherently involves trial and error, which can lead to failure that should be accepted as part of the process.
In this quote, Saul Bass emphasizes that failure is an essential component of creativity. When engaging in creative endeavors, the introduction of new ideas and experimental approaches inherently comes with the risk of failure. Accepting this possibility allows individuals to embrace the creative process fully, ultimately leading to innovation and growth.
In practice
In a workshop on design thinking, you might use this quote to encourage participants to explore bold ideas without fear of failure.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
I want to make beautiful things, even if nobody cares.
Logos are a graphic extension of the internal realities of a company.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
I don't know where my ideas come from, but I know where they come to. They come to my desk, and if I'm not there, they go away again.
To be creative, a person has to internalize the entire system that makes creativity possible. Creative individuals are remarkable for their ability to adapt to almost any situation and to make do with whatever is at hand to reach their goals.
I discovered that my imagination came alive when I moved away from the immediate world around me.
Creativity has two possibilities. One is that it arises out of your silence, love, understanding, your clarity of vision, your intimate friendliness with existence - then creativity is healthy. But if it does not arise out of meditation, out of silence and peace and understanding and love, then there is a danger. It may be arising out of your confused mind. It may be arising out of your insanity.
Don't wait for permission to do something creative.
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
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