Customer satisfaction is worthless. Customer loyalty is priceless.
Jeffrey GitomerRead
Every single person in every single company is either in sales or affects sales. Every single person in every single company is either in service or affects service.
Interpretation
Everyone in a company plays a role in either sales or service, directly or indirectly.
Jeffrey Gitomer's quote emphasizes the fundamental role that each individual in a company plays in the broader context of sales and service. It suggests that sales and service are not limited to specific departments, but are integral to the entire organizational culture, engaging everyone in the commitment to meet customer needs and contribute to the company's success.
In practice
In a presentation about company culture, to illustrate the importance of every role.
Participant (Productions) is the only production company in town that has a double bottom line: social good plus financial returns. It's too early to tell how our returns are going to look - though all signs are promising - but social good is what we're really after.
Obvious prospects for physical growth in a business do not translate into obvious profits for investors.
I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty.
Roughly speaking, when you are dealing with business firms operating in a competitive system, you can assume that they're going to act rationally. Why? Because someone in a firm who buys things at $10 and sells them for $8.00 isn't going to last very long in that firm.
Values can set a company apart from the competition by clarifying its identity and serving as a rallying point for employees. But coming up with strong values - and sticking to them - requires real guts.
Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.
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