Customer satisfaction is worthless. Customer loyalty is priceless.
Jeffrey GitomerRead
Every single person in every single company is either in sales or affects sales. Every single person in every single company is either in service or affects service.
Interpretation
Everyone in a company plays a role in either sales or service, directly or indirectly.
Jeffrey Gitomer's quote emphasizes the fundamental role that each individual in a company plays in the broader context of sales and service. It suggests that sales and service are not limited to specific departments, but are integral to the entire organizational culture, engaging everyone in the commitment to meet customer needs and contribute to the company's success.
In practice
In a presentation about company culture, to illustrate the importance of every role.
In business, if you realize you've made a bad decision, you change it.
Look after the customer and the business will take care of itself
If your startup is only in the development or idea stage, there is almost no better predictor of failure - I mean, utter failure, scorched-earth bankruptcy - than raising too much money in the first round.
Greatest risk is not development of new product, but development of customers and markets
There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
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