Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you want to pay the …

- Red Auerbach

Any coach needs talent. You start with talent. Without talent, we're all in the soup.

- Red Auerbach

If you want to be a Champion, you've got to feel like one, you've got to act like one, you've got to look like one.

- Red Auerbach

He who believes in nobody knows that he himself is not to be trusted.

- Red Auerbach

The only correct actions are those that demand no explanation and no apology.

- Red Auerbach

The most important thing in coaching is communication. It's not what you say as much as what they absorb.

- Red Auerbach

To be a successful coach you should be and look prepared. You must be a man of integrity. Never break your word. Don't have two sets of standards. Re…

- Red Auerbach

Just do what you do best.

- Red Auerbach

I don't believe in statistics. There are too many factors that can't be measured. You can't measure a ballplayer's heart.

- Red Auerbach