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There has been evolution in many different areas - the way I read the game; the way I prepare the game; the way I train; the methodology... I feel better and better. But there is one point where I cannot change: when I face the media, I am never a hypocrite.
Jose Mourinho
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Interpretation

What this quote means

The quote emphasizes personal growth while maintaining authenticity in interactions with the media.

In this quote, José Mourinho reflects on his evolution as a coach, highlighting improvements in various aspects of game preparation and training. However, he underscores his commitment to being genuine and honest when dealing with the media, suggesting that integrity should remain constant despite changes in other areas of life and work.

Themes

EvolutionAuthenticityMediaHonestyGrowth

In practice

Example use cases

In a speech about integrity in sports, one might quote Mourinho to illustrate the importance of being genuine.

More from Jose Mourinho

I don't know where football will take me because in football, you never know, but for sure, as a family, our home will be in London.
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You have to work hard AND well. There are a lot of people who work hard but not well.
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I won't say we have to win. I won't put that pressure. But we can't lose.
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You can have the top stars to bring the attention, you can have the best stadium, you can have the best facilities, you can have the most beautiful project in terms of marketing and all this kind of thing. But if you don't win... All the work these people are doing is forgotten.
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Once, players came to football expecting to be wealthy when they retired. Now, they expect to be wealthy before they've played their first game!
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I would rather play with 10 men than wait for a player who is late for the bus.
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