To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.

The most basic human desire is to feel like you belong. Fitting in is important.

Every company knows what they do _x000D_ Some know how they do it _x000D_ Very few know why

Leaders don’t complain about what’s not working. Leaders celebrate what is working and work to amplify it.

We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.

The trick to balance is to not make sacrificing important things become the norm.