The product is the delivery of the largest number of people at the least cost.

- George Gerbner

If you can write a nation's stories, you needn't worry about who makes its laws. Today, television tells most of the stories to most of the people …

- George Gerbner

Fearful people are more dependent, more easily manipulated and controlled, more susceptible to deceptively simple, strong, tough measures and hard-li…

- George Gerbner

You know, who tells the stories of a culture really governs human behavior. It used to be the parent, the school, the church, the community. Now it's…

- George Gerbner

On prime time entertainment television, scientists are most at risk. Ten percent of scientists featured in prime-time entertainment programming get k…

- George Gerbner