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Film is the manipulative medium par excellence. When you think back on the history of film and the 20th century, you see the propaganda that's been made. So there are moral demands on the director to treat the spectators as seriously as he or she takes himself and not to see them merely as victims that can be manipulated to whatever ends they have.
Michael Haneke
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Interpretation

What this quote means

This quote emphasizes the responsibility of filmmakers to respect and consider their audience, rather than merely manipulate them.

Michael Haneke's quote suggests that film, as a powerful medium, has historically been used for propaganda, which imposes a moral obligation on directors. They must treat their audience with seriousness and integrity, recognizing their capacity for critical thought rather than viewing them as mere tools for manipulation. This highlights the ethical role of filmmakers in shaping narratives that respect viewers.

Themes

FilmDirectorAudienceManipulationPropagandaResponsibilityEthics

In practice

Example use cases

During a panel discussion on film ethics, this quote could be used to emphasize the importance of integrity in storytelling.

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