First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
Interpretation
Innovative interfaces drive the development of groundbreaking products.
In this quote, Steve Jobs highlights the progression of technological interfaces, starting from the mouse to the click wheel, and now to multi-touch technology. He emphasizes how each new interface has been pivotal in creating revolutionary products that have changed the way we interact with technology, such as the Mac, the iPod, and the iPhone.
In practice
In a technology conference to highlight the impact of user interface innovations.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Our values are that we do think that people have a right to privacy. And that our customers are not our products.
With us air people, the future of our nation is indissolubly bound up in the development of air power.
Social media has taken over in America to such an extreme that to get my own kids to look back a week in their history is a miracle, let alone 100 years.
What the world needs is a small, compact, flexible fusion technology that could make electricity where and when it is needed. The existing fusion program is leading to a huge source of centralized power, at a price that nobody except a government can afford.
It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
In a few years, men will be able to communicate more effectively through a machine than face to face. That is a rather startling thing to say, but it is our conclusion.
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