First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
Interpretation
Innovative interfaces drive the development of groundbreaking products.
In this quote, Steve Jobs highlights the progression of technological interfaces, starting from the mouse to the click wheel, and now to multi-touch technology. He emphasizes how each new interface has been pivotal in creating revolutionary products that have changed the way we interact with technology, such as the Mac, the iPod, and the iPhone.
In practice
In a technology conference to highlight the impact of user interface innovations.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Machine learning is looking for patterns in data. If you start with racist data, you will end up with even more racist models. This is a real problem.
Social engineering bypasses all technologies, including firewalls.
The Internet may well disempower the nation state, but at the same time, it also strengthens certain specific state functions - like surveillance. As a political entity, it doesn't empower the nation sate. It creates the availability of much more data than the digestive system of the nation state could possibly assimilate.
Don't just buy a new video game. Make one.
I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted.
As we move into an era in which personal devices are seen as proxies for public needs, we run the risk that already-existing inequities will be further entrenched. Thus, with every big data set, we need to ask which people are excluded. Which places are less visible? What happens if you live in the shadow of big data sets?
Subscribe for the occasional hand-picked quote. No noise.