What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.
Interpretation
Focus on a few key products to achieve greatness instead of spreading yourself too thin.
Walter Isaacson's quote emphasizes the importance of focusing on a limited number of key products to ensure they reach their highest potential. By attempting to manage too many products, one risks mediocrity and losing sight of what truly matters, akin to how Microsoft historically produced many adequate products rather than striving for greatness in fewer offerings.
In practice
In a startup pitch to investors to highlight the importance of focusing on a few innovative products.
I visited Jobs for the last time in his Palo Alto, Calif., home. He had moved to a downstairs bedroom because he was too weak to go up and down stairs. He was curled up in some pain, but his mind was still sharp and his humor vibrant
I've always had an abundance of material about the subjects of my biographies.
Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.
for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.
When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness.
The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently,” he said. "The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.
Let excellence be your brand... When you are excellent, you become unforgettable.
They'll forget all the rubbish when I've gone, and they'll remember the football. If only one person thinks I'm the best player in the world, that's good enough for me.
I don't think I have achieved anything that I can really be proud of.
All work undertaken should be useful - not just for a day, or a year, but useful in the sense that it affords permanent improvement in living conditions or that it creates future new wealth for the Nation.
A champion is suppose to hate to lose, and it wasn't like I was ever crazy about the idea. But I learned to deal with losing without having my spirit or confidence broken, which would help immensely over time, not just in the big picture but even in specific matches when I found myself in a jam. Fear of losing is a terrible thing.
I will never give myself the luxury of thinking, 'I've made it.'
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