I've always had an abundance of material about the subjects of my biographies.

Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.

When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness.

The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently,” he said. "The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.