Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.
The most beautiful curve is a rising sales graph. - Raymond Loewy
The most beautiful curve is a rising sales graph.
- Raymond Loewy
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.' - Raymond Loewy
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. - Raymond Loewy
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
I alienated the automotive industry by saying that cars should be lightweight and compact. - Raymond Loewy
I alienated the automotive industry by saying that cars should be lightweight and compact.
Design is too important to be left to designers. - Raymond Loewy
Design is too important to be left to designers.
Good design is not an applied veneer. - Raymond Loewy
Good design is not an applied veneer.
The main goal is not to complicate the already difficult life of the consumer. - Raymond Loewy
The main goal is not to complicate the already difficult life of the consumer.
Ugliness does not sell. - Raymond Loewy
Ugliness does not sell.
It all must start with an inspired, spontaneous idea. - Raymond Loewy
It all must start with an inspired, spontaneous idea.
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