The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.
Interpretation
The quote emphasizes the shift from a future-oriented mindset to valuing the present, particularly after significant events like 9/11.
Douglas Rushkoff reflects on how the optimism of the late 1990s, which focused on future possibilities, gave way to a more immediate and grounded perspective as the new millennium began. The tragic events of 9/11 further intensified the awareness of life's fragility, urging people to appreciate the present moment and the real value of their experiences.
In practice
This quote can be shared during a motivational talk about mindfulness.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
Our great and glorious masterpiece is to live appropriately.
It has been said that in the New Testament doctrine is grace; and ethics is gratitude; and something is wrong with any form of Christianity in which, experimentally and practically, this saying is not being verified. Those who suppose that the doctrine of God's grace tends to encourage moral laxity are simply showing that, in the most literal sense, they do not know what they are talking about. For love awakens love in return; and love, once awakened, desires to give pleasure.
We are prone to see what lies behind our eyes, rather than what apprears before them.
Everyone has a story; everyone hides his past as a means of self-preservation. Some just do it better, and more thoroughly, than others.
A single day is enough to make us a little larger or, another time, a little smaller.
The belief that the animals exist because God created them - and that he created them so we can better meet our needs - is contrary to our scientific understanding of evolution and, of course, to the fossil record, which shows the existence of non-human primates and other animals millions of years before there were any human beings at all.
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